Hi, I’m Princess,

A product manager with a passion for cooperative business models.

I’m on a mission to empower Indonesia’s cooperatives and SMEs to succeed in the digital age.

With over 6 years of experience shaping successful digital products for global B2B and B2C market, I now apply this expertise to empower co-operatives and SMEs through training, consulting, and public policy advocacy.

Product Portfolio

I have led and shipped complex product initiatives in merchant-facing B2B, customer-facing B2C, and internal-facing tools, as well as technical products (Search & Recommendation).

Please find a few scopes that I have covered in the past few years.

    • eCommerce Product: Homescreen, Merchant Discovery, Search & Search Results, Merchant Menu & Product Detail Page, Cart, Checkout, Order Tracking Page, Incentive Experience, Reorder Page, Delivery Mechanics (ASAP, Pick Up, Scheduled).

    • Community Product: Article page, comments section, reputation mechanics, user profile.

  • New Product Development to capture growing interest — 50k MAU organic in 2 months.

    Increasing order frequency: Getting customers to order from both Restaurants & Supermarkets on food delivery apps.

    • Menu & Catalog Self Service

    • Incentives Creation Internal Tool

    • Store management tool (opening/ closing time, store layout, reporting/ invoicing)

    • User Management

    • Search engine

    • Product Recommendations

    • Live Podcasts

    • Various internal services related to cart calculation, incentives attribution, etc.Item descriptionItem description

Workshops, Talks, Facilitation

Please find recent workshops, talks, and facilitation here. In 2024 and early 2025, I would be focusing on preparing cooperatives to move to the new IFRS for SMEs Accounting Standards (SAK-EP).